Schema Framework

Structured data (aka schema markup) is content-annotating code which resides in a webpage. These annotations product ‘rich result’ in search engine result pages. Managing structured data at scale is a hassle for mid-sized businesses. Dynamic schema can be used with templated code structures pulling page-specific variables to populate the templates. However, common errors include empty code templates (as not all items have present values), mis-formatted values (as items often have data formatted in non consistent or non-schema-friendly ways), no item-specific identifier construction, and no template flexibility (should an item have different related sub-items).

My colleague and I built a universal generative framework that solves this problem completely. This framework accounts for all potential variability in webpage content and deploys semantic, structured, uniquely identifiable schema based on the extent of, and the type of existing webpage content.

This allows mid-size businesses and complex website data structures of even large enterprises to deploy perfect structured data to every webpage, scalable and reliably.