Jake Labate
AI SEO Product Owner

9 years of experience
Aligns SEO and AI engineering to build search products that improve AI discoverability, entity recognition, topical authority, and AI retrieval performance.
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Work History

Professional SEO Experience

AI SEO Product Owner, SchemaCDN

2025 - Present | Boston, MA
SchemaCDN is an order of magnitude improvement in the creation, deployment & maintenence of schema markup at scale

Sr. Analyst of SEO Product, Wayfair

2025 | Boston, MA
  • Led SEO data analysis and data visualization practices through a first principles framework
  • Roadmapped solution evaluating index coverage of enterprise sites (5M+ pages), solving long-standing problem in the enterprise SEO industry

Head of SEO Product, Hooray Agency

2023 - 2025 | Irvine, CA | Remote
  • Developed the suite of SEO products and deliverables now offered by the agency
  • Invented a methodology to launch schema markup at scale, resulting in an industry-leading 14% SERP CTR increase

SEO Consultant, Various Clientele

2017 - 2023 | Westport, CT | Remote
  • Resolved Direct Connect Auto's page indexing from 800k to 1.3M (+44%)
  • Drove BitX Capital's traffic from 800/m to 2400/m (+300%)
  • Ranked Start My Wellness #1 for several highly competitive medical keywords adding 1500/m new traffic (+50%)
Recent Work

Example of Recent Work

This paper was what I delivered for Wayfair as a candidate for a Sr. Analyst of SEO Product position. It's audit of a single Wayfair category page. This work ultimately resulted in an offer.
Aptitudes

SEO Skills & Tools

AI Search

  • Vector Embeddings
  • Semantic Relationships
  • Generative AI
  • Topical Clustering

Enterprise & eCommerce SEO

  • PLPs
  • PDPs
  • Programmatic SEO
  • Fortune 500 Experience

Technical SEO

  • Crawling
  • Indexing
  • Schema Markup
  • Web Vitals

Data Analysis

  • BigQuery, SQL
  • Looker
  • GA4, GSC
  • Data Visualization

Development

  • HTML, CSS, JavaScript
  • APIs
  • WordPress
  • Webflow

SEO Tooling

  • Screaming Frog
  • Botify
  • SEMrush
  • Ahrefs
Innovation

Schema Markup Product

I've been able to develop the most extensive schema markup framework in the hotel industry, now used by leading luxury hotels including The Global Ambassador, Hotel Bennett, The Ranch Life, Hotel Swexan, and several Aqua Aston hotels.

This hotel-specific framework was rebuilt into a universal framework, now named SchemaCDN, a public SEO SaaS product. SchemaCDN is an order of magnitude improvement in the creation, deployment and maintenance of schema markup at scale.
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Happy Customers

Testimonials

Dylan Rooney

Owner
Redline Graphics

Jake always goes above and beyond when you meet with him for a consultation. He is thorough and pays attention to every detail.

Riley Cane

Copywriter

Jake Labate is a master at his craft. Great service, and actively cares about the businesses he helps. Just a big heart overall.

Michael Lux

Owner
Lux Media

[Jake] is extremely knowledgeable and tech savvy. [His] passion is unmatched and are a great local partner.

Rodney Smalls

Agency Owner

The depth of his knowledge is breathtaking. If you need someone to put together a web based marketing strategy, look no further. Jake is your guy!

Matt Nuzie

Top 10 Real Estate Agent in CT
Re/Max

Jake is very responsive, knowledgeable & cares about the quality of his work. He also has genuine care for his clients and wants to ensure they are happy with the services he provides. He went above and beyond for the work he did for me.

Andrew Goldstein

Multi-Award Winning Agency Founder

In the realm of digital marketing and web design, Jake stands out as an expert who seamlessly merges creative design and strategic SEO practices. His commendable proficiency in these domains transforms businesses' online presence. His expertise is undoubtedly a game-changer in the digital landscape.

Chris Michael Davies

Creative Copywriter

Working for Jake has been invaluable to my career and understanding of SEO, marketing, and coding. In addition to being a wonderful boss and a strategic manager, he's an excellent mentor and role model and has taken a lot of time to help teach and coach me in all things marketing. He's dedicated and brilliant with a clear vision of what he wants from team-members and employees.

Kaushik Prakash

Lead Software Engineer
Total Mortgage

I had the pleasure of working with Jake Labate in his capacity as an CRO consultant for Total Mortgage. In this role, Jake provided strategic guidance and hands-on implementation of technical SEO best practices. He conducted keyword research, optimized page titles and meta descriptions, and recommended schema markup to enhance our search visibility and clickthrough rates. Jake has a strong understanding of the latest search algorithm updates and trends.

Contact Me

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