Jake Labate,
SEO Consultant

Data-driven SEO specializing in AI automation and tooling, advanced technical frameworks, and at-scale optimization. Located in Boston, MA serving clients nationwide.

Profile

Highly-technical SEO professional with 7 years experience performing audits, crafting strategy, implementing & analyzing local, enterprise and ecommerce sites. Built numerous AI-based automations and custom internal tools. Comfortable leading cross-department efforts both in-house and for agencies. Developed leading SEO frameworks.

Innovation

Ideated, developed & deployed the most extensive large-scale schema framework across the hotel industry, now used by leading luxury hotels including The Global Ambassador, Hotel Bennet, The Ranch Life, Hotel Swexan, and many Aqua Aston hotels.

Schema Framework CDN (try it!)

Try it yourself! Here is a boiled-down demo of the schema framework (not for hotels, but a basic framework that works for all types of companies) that you can try on your own website.

See an example schema JSON.

Setup Via Script Tag:

<script
  src="https://deploy.schemacdn.com"
  data-brand-name="Jake Labate"
  data-brand-phone="203-907-5536"
  data-brand-email="jake.a.labate@gmail.com"
  data-brand-rating-count="41"
  data-brand-rating-value="4.8"
  defer>
</script>

Copy and paste this script tag in the <head> of your website (or a single page).
Change the 5 data-brand variables so they match your (or your client's) brand.
- data-brand-name (required)
- data-brand-phone (optional)
- data-brand-email (optional)
- data-brand-rating-count (optional)
- data-brand-rating-value (optional)
To exclude optional variables, just remove them from the script tag all together.
- Setting the data-brand-phone variable triggers a ContactPoint schema object.
- Setting both the data-brand-rating-value and the data-brand-rating-count variables trigger an AggregateRating schema object.
✅ You're done! Just publish your site, and check the DOM code (not the source) directly under where you added the script tag (or a few lines under) and you will see the schema script. This framework includes a collection of schema objects including:
See an example schema JSON.
This is a full production schema framework! If you use this for SEO clients, just don't forget to change the 5 data-brand variables across websites!

How is this Innovative? (2 ways):

First, this approach uses a custom schema generation framework. It's a logic-based, page-specific and validated framework thats runs behind the scenes (in my servers). No need to write schema manually. The framework even does things templates cannot (such as creating a new BreadcrumbList item for each page path. No template can do that!).

Second, it's cake to deploy. Schema no longer needs to be written and then copied and pasted over on each page, nor do you need to use some bulky, buggy plug-in. Add the tag. Change the brand name. Done. More brand data support (for more information than just the brand name) and a deeper framework (to accommodate more schema types) is coming soon!

Process Diagram (click to enlarge):

See an example schema JSON.

Work Samples

Category Page Audit, Wayfair

For a candidate take-home project, I performed an SEO audit for a single category page on the Wayfair site. This ultimately landed me the role of the senior-most SEO analyst on the SEO team.

See Audit Document

Structured Data Framework, Seer

A 1-off gift for Seer Interactive, a prospective employer, in pursuit of a Technical SEO Manager position.

This project consists of scraping the existing Seer website to specific on-page information, and using that information to populate an extensive structured data profile (the deliverable). This is far beyond the structured data profile Seer used previously.

The position was ultimately closed due to internal restructuring, but this project put me at the top of their list for future open roles, and contracting work.

See Project Write Up Document

Universal Hotel AI Chatbot, Hooray

Senior leadership at Hooray Agency expressed that a number of clients were asking about AI chatbots (a product we have not yet implemented for any clients).

So, I developed is an original JavaScript-based AI chatbot that can be re-used cross any client the agency has / will have in the future.

This chatbot consists of a fully build front end (UI component), and back end (scraping information on the web via a custom recursive web scraper), feeding captured hotel information (text, links, images etc) into an OpenAI vector embedding (via an API).

Watch Chatbot Video Demo

Resume

Skills

AI, AIO, AEO, GEO
Custom SEO Tool Development
Enterprise SEO (5,000,000+ pages)
Ecommerce SEO (PLPs, PDPs, etc)
Crawling & Indexing Strategy
Data Visualization, Data Analysis
Site Health, Core Web Vitals, Page Speed
Structured Data (custom frameworks)
Meta Data (custom frameworks)
A/B Testing
Innovation/Creative Frameworks

Tools

Google Cloud, BigQuery, Looker
Screaming Frog, Nozzle, Botify
SEMrush, Ahrefs, Moz
GSC, GA4, Lighthouse
HTML, CSS, JavaScript, APIs
Various CMS Systems